Companies are faced with a myriad of tough questions they must answer even before a recall begins. This workshop analyzes the decision making process during a recall event and educates the audience on how to make the best decision possible in the midst of a crisis. Audience members role-play a mock recall scenario and practice the decision making techniques. By being prepared and understanding regulatory requirements and expectations, the ultimate financial and legal risks, as well as impact to the brand and consumers, will be minimized.